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Meet the Founder

Abbie White is the Founder of The Execution Zone and Sales Redefined. She is one of Australia’s most dynamic and in-demand sales experts. With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales across a range of industries.

Abbie is results driven and obsessed with execution. Through her countless projects, Abbie has learned how to move teams from reactive to proactive and embed positive new habits.

As a leader in the field of peak performance coaching and consulting, Abbie’s radically fresh approach is based on cutting edge developments in neuroscience and psychology. This means that while her strategies are astonishingly effective, they won’t require you to sell your soul.

Abbie is an expert at creating profound shifts in the performance of sales professionals, regardless of personality type or previous experience. Her infectious energy and unique approach to ‘selling without selling’ works in synergy with your authentic self, so you’re able to actually enjoy the process of helping customers and clients make better decisions – even if until now you’ve been vehemently ‘sales averse’!

Prior to founding The Execution Zone and Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio, and successfully catapulted the ANZ region from the lowest to highest performing, globally.

Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT practitioner. The latter enables her to complement her sales enablement with abilities-based emotional intelligence testing. This can assist you in gaining unprecedented insights about your sales team’s EQ, in order to help you further enhance their success.

“Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!”

Somone Johns

Head of Business Development, Telstra

“As the National Sales Manager at IBM, Abbie led and motivated her sales team, taking them to consistent high performing sales group delivering on or above target every quarter.”

Tony Smith

Business Unit Executive , IBM

Abbie presented on one of our Experts Angles webinars and she was fantastic. A great upbeat presenter, who knows her topic and engages well with her audience. Abbie is also well organised and made the organisation and the event very easy to run. We would gladly have Abbie back for another webinar or face to face presentation.

Rob Lockhart

Westpac (Davidson Institute)

As seen in ‘Latte by Business Chicks’ talking all things hypergrowth and

‘The Lorraine Murphy Show’ talking about sales mindset

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