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The One-Percenters

The One-Percenters

Many of us have no shortage of great ideas. On the contrary, we in fact often have an abundance of them! Where things tend to fall apart, however, is the actual execution of turning these ideas into realities. Staggeringly, research has shown only 2% of leaders feel...
The missing piece of the puzzle in your sales strategy

The missing piece of the puzzle in your sales strategy

A theme from this week’s client meetings has been plugging the gap on the missing piece of the sales strategy: the nurture process! We typically consider how we generate leads and what marketing activities will support this. However, often this is wasted effort...

The birthday factor

  Last weekend it was my birthday. Whilst I carry on like kid at Christmas about my birthday, this article isn’t about that. It’s about how switched on businesses are leveraging birthdays and significant events as an opportunity to give a personalised experience...
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